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Get inspired with the Atlantis Strength fitness and healthy lifestyle blog. Read about our products, science-based exercises, lifestyle content and the history of strength training.

23 articles

Gym Equipment Certifications: What They Are and Why They Matter

March 31, 2026

With 409,224 exercise equipment injuries reported by the National Safety Council in 2021 alone, the difference between certified and uncertified gym equipment is a safety and liability decision that affects every commercial facility. Here’s what gym equipment certifications actually cover, which standards matter for your market, and how to find and verify the right gym equipment before you buy.

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March 31, 2026

Gym Equipment Financing for Canadian Gym Owners

Opening or growing a gym means investing heavily in commercial gym equipment, and most owners can’t cover that cost upfront without straining their cash flow. Gym equipment financing lets you spread that investment over time using structured payment plans, keeping capital available for the expenses that keep your business running. For customers building or growing a commercial gym and fitness training facility, selecting the right financing method can save you thousands over the life of your agreement. This guide breaks down the main financing options available in Canada, what it takes to qualify, how much it really costs, and how to choose the right path for your facility. Read March 16, 2026

The Atlantis Power Squat: Where Strength, Hypertrophy, and Joint Longevity Meet

The debate between free weights and machines has always missed the point. The real question is not which tool is better , but which tool allows the legs to produce the most force, for the longest time, with the least cost to the body . That is where the Atlantis Power Squat separates itself from every other squat machine. It is not a leg press. It is not a hack squat. It is a guided squat pattern that allows the hips and knees to move naturally while removing the instability and spinal compression that often limit progress. For bodybuilders, this means deeper muscle stimulation and safer overload. For athletes, it means higher force output without sacrificing performance. For anyone training long-term, it means building legs that are not just strong, but durable. Read March 12, 2026

The Power Squat Pro (PW611) has arrived

If you have ever walked into a gym, you have probably trained on Atlantis machines. And if there were Atlantis machines, you almost certainly spotted Atlantis’ Power Squat (C111). A staple in our catalog for years and one of our flagship products, this machine is among our most-used – robust, reliable, and precise in its movement path. It is a favorite among club owners, professional trainers, and athletes at every level. This is no accident – it is the result of our complete design process, fully developed and validated in our Canadian facilities. But at Atlantis, we never stop at what works – we keep searching for ways to improve. And it is that same commitment that led to the creation of the PW611 – Power Squat Pro. Read January 12, 2026

Fitness Equipment Market in Canada: Size, Share, Trends and Forecast 2030

Canada’s Fitness Equipment Market Executive Summary Canada’s fitness equipment market has undergone a structural reset since 2020, emerging larger, more diversified, and more resilient than its pre-pandemic form. What began as a short-term demand shock driven by lockdowns has evolved into a durable rebalancing between home-based fitness and commercial facilities. By 2024, the market reached an estimated value of approximately USD 357.9 million1, reflecting a materially higher baseline than the pre-2020 period. A defining characteristic of the current market is the permanence of home fitness adoption. During the pandemic, Canadian households accelerated spending on cardio machines, free weights, and accessories as gyms closed. While some demand normalized once restrictions lifted, a significant installed base of home gyms remains active. Average home gym setup costs were reported at approximately CAD 2,530, indicating that consumers increasingly view equipment purchases as long-term health investments rather than temporary substitutes2. This shift has reshaped product mix, pricing tolerance, and replacement cycles across the industry. At the same time, the commercial segment has regained momentum. Fitness and recreational sports centres rebounded strongly after 2021 as memberships recovered and operators reinvested in equipment upgrades, functional training zones, and differentiated experiences that cannot be replicated at home3. By mid-2023, the number of fitness facility locations in Canada had largely returned to pre-pandemic levels, supporting renewed institutional and B2B purchasing activity. Commercial demand now complements residential demand rather than competing directly with it. Technology has become a central axis of competition. Connected fitness equipment, digital coaching platforms, and app-integrated machines now represent a substantial share of new equipment sales. An estimated 68 percent of newly sold fitness equipment includes some form of smart connectivity or interactive content integration2. This trend has raised average selling prices, introduced recurring subscription revenue models, and increased customer lock-in for brands with strong ecosystems. From a structural standpoint, the Canadian fitness equipment market remains fragmented. No single brand dominates nationally across all segments, and competitive intensity is high across price tiers, channels, and use cases4. Global manufacturers, digitally native brands, and domestic retailers coexist in a landscape shaped by omnichannel buying behaviour. Consumers increasingly research online, compare pricing and features digitally, and still rely on physical retail or commercial distributors for delivery, installation, and servicing of large equipment. Looking ahead, the market’s growth trajectory appears steady rather than explosive. Forecasts project mid single digit annual growth through the end of the decade, driven by health awareness, hybrid work patterns, connected product innovation, and ongoing commercial facility investment1. While the extraordinary surge of 2020 is unlikely to repeat, the Canadian fitness equipment market now rests on a broader and more stable demand foundation than at any point prior to the pandemic. Canada Fitness Equipment Market Growth Analysis (2020 to 2024) Market Structure Before 2020 Prior to 2020, Canada’s fitness equipment market was structurally weighted toward commercial demand. Gyms, recreation centres, universities, and sports facilities represented the dominant buyers of high value cardio and strength equipment, while consumer demand was more supplementary and replacement driven. The broader fitness and recreational sports centres industry generated approximately CAD 4.5 billion in operating revenue in 2019, reflecting a mature ecosystem of physical locations that required ongoing equipment investment for new openings, renovations, and wear replacement3. Retail distribution before 2020 leaned heavily offline. Specialty fitness retailers and large sporting goods chains functioned as primary purchase points, particularly for treadmills, ellipticals, and selectorized machines that required in-store demonstrations, delivery coordination, and installation support. E-commerce existed but played a secondary role, largely confined to accessories and smaller strength items5. COVID Period Market Disruption The onset of COVID-19 in 2020 created an abrupt and unprecedented demand shock. Mandatory gym closures and prolonged lockdowns shifted fitness activity almost entirely into the home, triggering a rapid surge in equipment purchases across Canada. Exercise equipment sales in 2021 were reported to be more than 60 percent higher than 2019 levels, reflecting both first-time buyers and existing consumers upgrading their setups6. This surge fundamentally altered purchasing patterns. Products that had previously seen steady but unspectacular demand such as treadmills, stationary bikes, dumbbells, and resistance bands became scarce. Supply chains strained under sudden volume spikes, leading to widespread product shortages and extended delivery timelines. In some strength equipment categories, price increases exceeded 20 percent due to constrained availability and rising input costs7. Distribution channels also shifted rapidly. With physical stores closed or operating under restrictions, consumers migrated online en masse. Marketplaces, direct-to-consumer brand websites, and social media driven promotions became primary sales drivers. Many manufacturers that had previously relied on wholesale partners accelerated their own e-commerce capabilities, while digitally native fitness brands gained visibility and market share during this period8. Post Pandemic Stabilization From 2022 onward, the market entered a stabilization phase rather than a collapse. As gyms reopened, some consumers returned to in-person training, but overall equipment demand settled at a level meaningfully higher than before 2020. The fitness and recreational sports centres industry recovered to nearly CAD 4.3 billion in operating revenue in 2022, moving back into profitability while remaining slightly below its pre-pandemic peak3. Commercial buyers resumed capital expenditures, driven by facility reopenings, new location growth, and competitive reinvestment. Operators focused on upgrading equipment to improve member experience, support functional training trends, and justify membership pricing. At the same time, non-traditional commercial buyers such as multi-family residential developers and corporate wellness programs increased their presence, further diversifying institutional demand9. By 2024, the Canadian fitness equipment market had largely absorbed the volatility of the pandemic years. Growth rates moderated, supply chains stabilized, and competition intensified as both legacy brands and newer entrants fought to retain customers acquired during the surge. The result is a more balanced, innovation driven market with a higher baseline of demand than at any point prior to 2020. Canada Fitness Equipment Market Forecast (2025 to 2030) Market Size Projections and CAGR Outlook The Canadian fitness equipment market is expected to enter a sustained growth phase between 2025 and 2030, characterized by moderate but consistent expansion rather than volatility. Market estimates place total revenue at approximately USD 357.9 million in 2024, with forecasts projecting growth to roughly USD 589.5 million by 20331. This trajectory implies a compound annual growth rate of about 5.7 percent during the forecast period, positioning Canada as a stable mid-growth market within the global fitness equipment landscape. Within this outlook, the years through 2030 represent a transition from post-pandemic normalization to longer-term replacement and upgrade cycles. Rather than relying on first-time buyers, growth is increasingly supported by households upgrading existing equipment, commercial operators refreshing aging inventory, and new institutional buyers entering the market. By the end of the decade, annual market revenue is expected to approach or exceed USD 500 million, reflecting both unit growth and higher average selling prices driven by technology integration1. Core Growth Drivers Several structural drivers underpin the forecast outlook. Health awareness remains a foundational factor, reinforced by persistent obesity rates and public health initiatives promoting physical activity. Approximately 30 percent of Canadian adults were classified as obese in recent health surveys, reinforcing long-term demand for accessible exercise solutions1. Government-backed programs and public messaging continue to encourage active lifestyles, indirectly supporting equipment purchases. Work pattern changes also play a critical role. Hybrid and remote work arrangements have normalized flexible daily routines, making at-home fitness more practical and appealing. Consumers who invested heavily during the pandemic are now more likely to upgrade rather than abandon their home setups. This behaviour supports repeat purchasing and drives demand for higher-quality, space-efficient, and digitally enhanced equipment2. Technology represents another major growth engine. Smart and connected fitness equipment has moved from niche to mainstream, with an estimated two-thirds of new equipment sold now incorporating connectivity, sensors, or interactive content2. These features raise perceived value, justify premium pricing, and create ecosystem lock-in through subscriptions and software updates. For manufacturers, this shifts revenue models from one-time sales toward longer customer lifetime value. Commercial demand also contributes to growth. Fitness clubs, boutique studios, and institutional facilities continue to expand and differentiate their offerings. New gym formats emphasizing functional training, recovery zones, and technology-enabled experiences require more frequent equipment refresh cycles. Market Risks and Constraints Despite positive fundamentals, the forecast period carries several constraints. The most significant is market maturation. The exceptional demand surge of 2020 to 2021 created a high base effect, making repeat growth more incremental rather than explosive. Brands that scaled rapidly during the pandemic face pressure to retain customers in a more competitive, promotion-driven environment4. Pricing sensitivity is another constraint. Fitness equipment remains a discretionary purchase, particularly at higher price points. Inflationary pressures, interest rate volatility, and housing affordability concerns can delay consumer upgrades or push buyers toward lower-cost alternatives. Urban housing constraints also limit adoption of large equipment, increasing reliance on compact and modular designs1. Supply chain exposure persists as a structural risk. Much of the equipment sold in Canada is imported, making the market vulnerable to logistics disruptions, currency fluctuations, and input cost volatility. The pandemic highlighted how quickly shortages can emerge, particularly for commoditized strength equipment7. Finally, competitive intensity remains high. The Canadian market is fragmented, with global brands, domestic retailers, and digitally native entrants competing across overlapping segments. No single player holds dominant national share, which increases marketing costs and compresses margins over time4. As growth moderates, differentiation through technology, service, and brand trust becomes increasingly critical for sustaining profitability. Market Segmentation by End User Home and Residential Fitness Equipment Home and residential buyers represent the single largest end-user segment in Canada’s fitness equipment market, and their role has fundamentally changed since 2020. What was once a secondary, convenience-driven segment has become a core demand pillar. During the pandemic, millions of Canadians invested in home workout setups out of necessity, but a meaningful portion of that behavior has persisted due to convenience, time efficiency, and hybrid work routines6. Average home gym investment levels illustrate the depth of this shift. Reported setup costs of approximately CAD 2,530 suggest that consumers are not merely purchasing entry-level products, but building multi-equipment environments that include cardio machines, strength equipment, and accessories2. This level of spending increases replacement and upgrade potential, especially as early pandemic purchases age and users seek quieter, smarter, or more space-efficient models. Commercial Gyms and Health Clubs Commercial gyms and health clubs remain the second major end-user segment and a critical driver of high-value equipment sales. Following sharp contraction in 2020 and 2021, the sector rebounded as facilities reopened, memberships recovered, and operators reinvested in differentiation. By 2022, the fitness and recreational sports centres industry returned to profitability, signaling renewed capital expenditure capacity3. Unlike residential buyers, commercial operators prioritize durability, throughput, and service support. Equipment purchasing decisions are influenced by total cost of ownership, warranty coverage, maintenance availability, and brand reliability. Recent investment has focused on functional training zones, strength and conditioning areas, and recovery spaces, driving demand for racks, platforms, selectorized machines, and specialty equipment9. Institutional and Corporate Buyers Institutional and corporate buyers represent a smaller but strategically important segment, characterized by stable budgets and predictable procurement cycles. This group includes universities, colleges, military bases, healthcare facilities, hotels, multi-family residential developers, and corporate wellness programs9. Growth in this segment is tied to broader workplace and housing trends. Employers increasingly support employee wellness through on-site gyms or equipment subsidies for remote workers, while residential developers incorporate fitness amenities as standard features in new projects. More than half of new multi-unit residential developments are reported to include fitness facilities, expanding the addressable B2B market beyond traditional gyms9. Institutional buyers typically purchase through distributors and commercial dealers rather than direct-to-consumer channels. Procurement emphasizes compliance, safety standards, and long-term service agreements, favoring established suppliers with local support networks. While volumes may be lower than consumer sales, transaction values are often higher, and customer relationships more durable. Regional and Provincial Market Insights Major Urban Fitness Equipment Markets Canada’s fitness equipment demand is heavily concentrated in major urban centers, where population density, income levels, and fitness facility concentration intersect. Toronto, Vancouver, and Montreal consistently represent the largest equipment markets, supported by large metropolitan populations and high penetration of gyms, studios, and specialty fitness concepts10. Ontario accounts for the largest provincial share of demand, anchored by the Greater Toronto Area. The province combines high household density with a large number of commercial facilities, universities, and corporate offices, all of which contribute to steady equipment purchasing across residential and institutional segments. British Columbia follows closely, driven by the Greater Vancouver area and a strong culture of recreational fitness participation10. Urban markets also tend to lead adoption of premium and connected equipment. Higher housing costs and smaller living spaces increase demand for compact, multifunctional products, while higher average incomes support uptake of smart cardio machines and subscription-based fitness ecosystems. These dynamics make large cities important test markets for new product launches and pricing strategies. Provincial Fitness Participation and Facility Density Fitness participation and facility density vary significantly by province, influencing regional equipment demand profiles. British Columbia reports some of the highest participation rates in organized fitness and recreational activity, with approximately 86 percent of households engaged in some form of physical activity11. Quebec follows at roughly 77 percent, reflecting strong cultural and public support for sport and recreation. Facility density also shows notable variation. Prince Edward Island reports one of the highest concentrations of fitness and recreation centers per capita, at approximately 38 locations per 100,000 residents, while British Columbia follows with around 34 per 100,00011. Higher facility density correlates with more frequent commercial equipment replacement cycles and greater demand for maintenance and service support. Climate and Demographic Influence Climate plays a direct role in shaping Canada’s fitness equipment market. Long winters and seasonal weather variability increase reliance on indoor exercise, particularly in colder regions where outdoor training is impractical for extended periods. Sales of treadmills, stationary bikes, and indoor training accessories typically increase during fall and winter months, reinforcing seasonal demand cycles1. Demographics further influence product mix. Older age cohorts and individuals with joint or mobility concerns tend to favor low-impact cardio equipment and guided training solutions. At the same time, younger urban populations often prioritize space efficiency, portability, and digital integration, driving demand for foldable cardio machines, adjustable weights, and app-connected accessories2. Strategic Insights for Investors and B2B Buyers High Growth Investment Segments From an investment perspective, growth in Canada’s fitness equipment market is increasingly concentrated in specific segments rather than evenly distributed across the category. Connected fitness ecosystems represent one of the most attractive areas, as they combine hardware sales with recurring digital revenue through subscriptions, coaching, and software updates2. This model supports higher lifetime customer value and more predictable cash flows compared to traditional one-time equipment sales. Accessories and entry-level equipment also present attractive growth characteristics despite lower margins. These products benefit from frequent replacement cycles, low space requirements, and strong alignment with urban living and hybrid fitness routines. Forecasts suggest accessories may be among the fastest-growing segments by volume through the end of the decade, driven by add-on purchases that complement larger equipment investments7. On the B2B side, multi-family residential developments, hospitality, and corporate wellness programs represent structurally expanding demand pools. As fitness amenities become standard features in new developments and employers continue to support employee wellness, these channels provide repeatable, contract-based purchasing opportunities with lower volatility than consumer demand alone9. Procurement and Purchasing Trends Procurement behavior has evolved significantly since 2020. Consumers increasingly approach fitness equipment as a long-term health investment rather than a discretionary purchase. Higher average spend per household and sustained demand even after gym reopenings indicate a shift toward quality, durability, and integrated experiences over lowest-price options2. For commercial and institutional buyers, procurement remains relationship-driven. Gyms, universities, and corporate buyers prioritize suppliers that offer installation, servicing, financing, and compliance support. Purchasing decisions often involve bundled agreements rather than single-product transactions, favoring vendors with strong local distribution and after-sales infrastructure9. Digital research now plays a larger role across all buyer types. Even when final purchases occur offline or through distributors, decision-makers increasingly rely on online specifications, reviews, and peer comparisons to shortlist vendors. This places pressure on suppliers to maintain strong digital presence alongside traditional sales channels. Long Term Market Positioning Long-term success in the Canadian fitness equipment market depends on aligning with structural demand rather than short-term trends. Home fitness is no longer a temporary substitute for gyms but a permanent complement, supporting ongoing replacement and upgrade cycles. Commercial facilities, in turn, are repositioning around experiences, community, and technology integration rather than basic access to equipment3. For investors, this favors companies that operate across both residential and commercial channels, diversify revenue streams, and invest in product ecosystems rather than isolated SKUs. Technology integration, service capability, and brand trust emerge as more durable competitive advantages than price leadership alone. For B2B buyers, long-term positioning increasingly centers on flexibility and future-proofing. Equipment that supports modular layouts, digital integration, and evolving training formats reduces obsolescence risk and extends asset life. As growth moderates and competition intensifies, strategic alignment between suppliers and buyers will play a larger role in determining value creation across the market. Sources https://www.imarcgroup.com/canada-fitness-equipment-market https://www.fitnessavenue.ca/blogs/post/fitness-industry-statistics-canada https://www150.statcan.gc.ca/n1/daily-quotidien/221116/dq221116d-eng.htm https://www.linkedin.com/pulse/canada-fitness-exercise-equipment-market-cagr-2026-2033-ygqje/ https://www.kenresearch.com/canada-sports-equipment-and-fitness-retail-market https://www.trade.gov/market-intelligence/canada-sporting-goods-pandemic-recovery https://www.garagegymreviews.com/gym-equipment-availability https://www.researchandmarkets.com/reports/5973251/fitness-equipment-in-canada https://www.ibisworld.com/canada/industry/gym-health-fitness-clubs/1655/ https://www.statcan.gc.ca/o1/en/plus/5329-working-out-numbers-your-gym-resolution https://www.precisionbusinessinsights.com/market-reports/fitness-equipment-market Read December 4, 2025

What Is The Cost Of Commercial Gym Equipment In 2026?

The cost of commercial gym equipment in Canada for 2026 is around CAD $20,000 to CAD $270,000+, depending on the size and quality of your setup. For a small gym (600–1,000 sq ft), expect around CAD $10,000 to $40,000. For a boutique gym (1,000-2,000 sq ft), expect around CAD $25,000 to $100,000. For a mid-sized Gym (2,000–5,000 sq ft), expect around CAD $50,000 to $200,000. For large full-service Gym (5,000–10,000 sq ft), expect around CAD $200,000 to $500,000. For luxury gyms (10,000+ sq ft), expect a minimum investment of CAD $500,000. We know those numbers can feel overwhelming, especially if you’re not sure where your project fits. That’s why we’ve broken it all down for you in this guide, so you can see what to expect for every type of gym, from small studios to full-service fitness centers. Read December 4, 2025

What Are The Legal Requirements For Opening A Gym In Canada?

The legal requirements for opening a gym in Canada depend on your province. But the first step, no matter your location, is to register your business, get a Business Number from the CRA, and register for GST/HST if your annual revenue exceeds $30,000. Here’s what you need to know before opening your gym , beginning with your legal business structure. Read December 4, 2025

How Much To Open A Gym In 2026?

Opening a gym in Canada in 2026 will cost you anywhere from CAD $50,000 to several million, depending on the type and size of facility you’re planning. For a mid-size gym of 3,000-5,000 square feet, you’re looking at an investment of CAD $150,000 to $600,000. We know that’s a wide range, but don’t worry, we’ll break it down for you. Read November 12, 2025

Unlocking the Power of the Posterior Chain: Why It Matters for Bodybuilders and Athletes

When it comes to strength, performance, and aesthetics, few muscle groups are as important as the posterior chain . Composed of the muscles running along the backside of the body—glutes, hamstrings, spinal erectors, and even the lats—the posterior chain is the powerhouse that drives explosive athletic performance while also shaping the physique from every angle. Whether you’re sprinting down the field, moving serious weight in the gym, or sculpting a physique for the stage, your posterior chain is working overtime. Yet for many lifters and athletes, this critical area often gets overshadowed by front-facing muscles like the chest, biceps, and quads. In this blog, we’ll break down the benefits of training the posterior chain, why the glutes deserve extra attention, and how Atlantis Strength’s new glute adductor machine is designed to maximize development in ways traditional machines simply can’t. Read October 9, 2025

Bulletproofing the big three: a physiotherapist’s checklist for pain-free squats, benches & deadlifts

Week after week we meet lifters convinced the squat, bench press, or deadlift is “ruining” their knees, shoulders, or lower back. In reality, the culprit is rarely the exercise itself; it’s usually a subtle form breakdown that keeps funneling excessive force into vulnerable tissues, set after set. To help you train pain-free, this article lays out a rapid check–screen–fix protocol you can complete in under five minutes at the gym. For each of the Big Three lifts, you will: Identify the specific joint-loading error we most frequently diagnose in the clinic. Run a quick 60-second self-screen to confirm whether the fault shows up in your own movement. Apply a targeted corrective drill to ingrain safer mechanics—along with pointers on Atlantis machines or specialty bars can make the fix even more effective. Read September 17, 2025

How To Start A Gym The Right Way?

To start a gym the right way in 2026, start by defining your niche, creating a solid business plan, and choosing an accessible location. Then, the most critical step is to choose the right commercial gym equipment . In this article, we’ll outline all the steps required to start your gym while making sure you have a solid business plan. Read September 16, 2025

The Missing Piece for Triceps Development: Inside the T262 Selectorized French Press

When it comes to building complete arms, the triceps can’t be overlooked. They make up nearly two-thirds of upper-arm mass, and yet, they’re often trained with the same limited angles and movements. That’s where the T262 Selectorized French Press steps in as a machine designed to take triceps training further by combining precision, safety, and functionality. Read September 9, 2025

Strength‑First on Campus: What the Modern University Recreation Center Really Needs

Strength training is driving campus fitness. If you’re planning or upgrading a university recreation center , focus first on strength equipment that supports progressive training: power racks, lifting platforms, plate‑loaded machines, and a functional turf zone. This guide shows you what to install, how to lay it out, and how to keep flow smooth during peak hours. Read August 19, 2025

Building Strength with Precision – The Power of the Horizontal Leg Press (Featuring Dr. Mike’s Take)

Why the Horizontal Leg Press Still Matters Leg training is the cornerstone of serious strength development. Whether you’re building an elite performance facility or equipping a boutique gym, leg machines are non-negotiable. Among the classics, the Horizontal Leg Press continues to earn its place — not through hype, but through results, reliability, and biomechanics. Dr. Mike Israetel, respected coach and co-founder of Renaissance Periodization, recently reviewed the Atlantis Horizontal Leg Press in one of his training session breakdowns. The verdict? It’s more than a machine — it’s a tool for smart, pain-free progression. Let’s break it down. Read July 7, 2025

Chest Training Done Right

Why Coaches, Athletes, and Gym Owners Should Prioritize Precision in Upper Chest Development Building Upper Chest Strength with Intention Upper chest development is a non-negotiable for serious strength athletes. Whether you’re chasing improved pressing power, balanced aesthetics, or shoulder health, incline pressing has long been a staple. But not all incline machines are built the same—and not all setups yield the results athletes expect. The Converging Incline Bench Press, like the Atlantis P143 , offers something unique: biomechanical integrity combined with controlled freedom of movement. For coaches, athletes, and gym owners building serious training environments, this machine fills a critical role in chest training setups. Read June 18, 2025

Strength Development: A Nervous System Matter

Too many people think that getting strong and lifting heavy is mainly about muscles. In reality, that’s only part of the equation. Strength development isn’t just a muscle matter, it’s a nervous system matter. Before even talking about hypertrophy, protein, or split training, one thing needs to be understood: strength is coordination. Intra- and intermuscular coordination that is ruthlessly efficient. Without it, the weight on the bar means nothing. Read May 30, 2024

Strength Revolution: A Father-Son Legacy

From Raymond Sansoucy’s vision to Jordan’s leadership, Atlantis Strength pioneers durability and innovation in fitness equipment. In the realm of fitness equipment, Atlantis Strength has long been synonymous with durability, innovation, and performance. Founded over four decades ago by Raymond Sansoucy, the company carved its niche by crafting robust strength training machines tailored for serious athletes and fitness enthusiasts alike. Raymond’s journey from humble beginnings to establishing Atlantis Strength as a premier name in the industry is one marked by perseverance, ingenuity, and an unwavering commitment to quality. From late-night welding sessions to navigating the ever-evolving landscape of fitness trends, his dedication laid the foundation for Atlantis’ success. “It was very difficult at first,” recalls Raymond, reflecting on the early days of the business. “We had to improvise because components were scarce, and everything was new to us. I was also running my gym and doing my degree at night, so sometimes I had to finish pads at 4:00 am so I could deliver to the client that same day.” Despite the challenges, his passion for crafting superior strength equipment never wavered. Predominantly welded frames, heavier gauges of steel, and higher resistance levels became the hallmarks of Atlantis products, setting them apart in an increasingly competitive market. While Raymond’s bodybuilding background initially influenced Atlantis’ design ethos, the company’s trajectory was shaped by the broader fitness revolution. “A lot of what was available in the old days was fine for lighter applications,” Raymond observes, “but it would not survive heavy use, or was not heavy enough to use. I wanted to make equipment that stronger people could work out on and not have to fix every week.” Read February 13, 2023

Pec Deck – The Underdog Chest Developer

Ask a group of men to name a muscle group that has mystique and you’re likely to have the pectoralis major come out a clear winner. This muscle, which gives the chest its classic, chiseled aesthetics, is one few men can get too much off. Even the functional coaches and strength training experts agrees on its importance, since its horizontal adduction function is involved in every throwing, punching and anterior pushing movement. Read January 23, 2023

Shoulder Health For A Bigger Squat

Squat is one of the most important exercises to master in the gym. Whether you want to be strong, big, athletic or a combination of all three, squat has shown time and again that it can deliver on the pain you put in your work. The more popular an exercise is, the more misconceptions surround it. Poor comprehension or even just bad interpretation will often lead trainees into the pit trap of “I know how to do this”. Add YouTube tutorials and “fitness experts” to the mix, and you have a recipe for disaster. Read October 25, 2022

Ankle Mobility and Leg Development

Leg development is critical in sports performance. It doesn’t matter if you need speed, power, or strength, you will need to spend time in the weight room to help get you there. The same can be said of muscle hypertrophy, as exemplified by Tom Platz. This Golden Era bodybuilder was known for his huge legs and is still remembered for this exact reason. Therefore, it does stand to reason that sports and physique athletes and coaches alike have spent time reflecting and experimenting on this to see what works best. This left it to the scientists in the strength training field to find out why. Read August 8, 2022

Use the Right Strength Curve to Improve Your Hamstrings

Hamstrings are often the underdog of leg development, whether it’s for aesthetic improvement or athletic performance. As one of the less obvious muscle groups to develop, knowing what exercise to select matters as much as other loading parameters. Choose the proper way to train them, and it can make or break the progress of the trainee and speed up results. Of course, the regular loading parameters of reps, sets, tempo, and rest still matter. Those are the basic tools of the trade. However, more knowledgeable experts are aware that this is not enough to get optimal results. This is why it is the common opinion of top experts that exercise choice is one such critical parameter. Hamstring development is a great example of where this knowledge can be applied. One of the most useful factors in determining which training modality to select is knowing the strength curve of said exercise. If used well, knowledge of the strength curve can inform the choice of exercise you make as a coach and help you or your clients blast through plateaus. Read August 8, 2022

Get A Grip, Save Your Shoulders

An unspoken indicator of athleticism and strength is having a firm handshake. There is a reason for this, as a firm grip is necessary to succeed in many sports and disciplines. This is why it’s so important to train it, whether it be directly or indirectly. Read February 23, 2022

Discover our new brand & website

If the last couple of years have taught us anything, it’s that change is the only constant, especially in the digital landscape. This is why we’re so excited to share our revamped website and brand with you. It has been very rewarding to take our new identity from a concept to a real online presence over the last few months. Now that we’re officially live, we’re thrilled to present a behind-the-scenes look at the inspiration behind it all. Read

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